Strategic Objective
Eliminate noise by disqualifying 90% of the market and building a high-resolution target pool where our value proposition has immediate relevance.
Deliverables
Locked ICP & Account List
Primary Logic
Signal Over Volume
Assumptions
- • Single founder-led execution
- • Intent prioritized over size
- • Zero waste outreach army
Target Pool
Weekly Motion
Baseline Goal
Signal & Dialogue
Convert clarity into actionable dialogue and validated intent. We focus on outreach refinement and capturing intent signals rather than vanity replies.
Expectations
- Initial founder-level dialogues
- Intent signals (not vanity)
- Outreach thesis refinement
Strategy
Personalized founder outreach for Tier A; Persona-locked contact strategy for Tier B.
Meaningful Dialogues
0
Leverage & Revenue
- 4–6 Discovery Calls
- 1–2 Paid Pilots
- MMF Calibration
Validation Capital (Month 3)
Paid pilots, discovery retainers, and setup fees confirming product-market execution.
Pipeline Created
$80,000
Validated opportunities in 90-day window.
Realized Revenue
$25,000
Target confirmed cash-in/contracts.
Hard Filters (Mandatory)
- Identifiable decision-maker reachable
- Demonstrable buying intent exists
- English-speaking tech ecosystem
- No dedicated GTM executive
- Tech stack alignment
Prioritization Signals
| Execution Stage | Target Output |
|---|---|
| Days 1-30: Diagnosis | 80 High-Signal Leads |
| Days 31-60: Dialogue | 12 Direct Engagements |
| Days 61-90: Revenue | $25k Realized |